SEGA VP of sales and marketing at SEGA US, Alan Pritchard recently had an interview with the people over at MCVUK to talk about SEGA’s focus into the digital landscape. Warning that SEGA will be careful on what they output into the market, so it won’t be a repeat of what happen to the mobile market.
“But there does seem to be a bit of a herd mentality at the moment, with everyone rushing to every digital opportunity. We have seen this in the past, about three or five years ago on mobile phones. Mobile gaming used to be quite buoyant and successful at one point for publishers and developers. But suddenly there were too many products on the market place, too much stuff available for free, and it became a declining market – until Apple and iPhone reinvigorated it. We are obviously looking at our own business, listening to the rest of the market, engaging with first parties as well as company’s such as Apple. It is difficult thing for myself or anyone to say that absolutely yes, there is room for everyone. But it is still something we need to be a part of and we need to invest in. The strategy is to be at the forefront of that, and not at the back of the queue.” – Alan Pritchard
You hear that Namco? No room for you in the digital landscape, go take your re-re-re-re-re-re-release of Pac-man and shove it. OK, maybe I will take it, as long as its champions edition!