Possibly the best new piece of hardware shown at E3 this year, is getting praise by SEGA West President Mike Hayes. He is even talking about mature audiences.
“With the quality of the device they’ve got it’s possible they can expand their audience into an older, broader audience. It was interesting to see games like Saint’s Row on the device. If we could bring, let’s say, a House of the Dead or an Aliens title, if the audience for 3DS is much broader it could give us much more scope in that market, and that’s as exciting as well as Mario & Sonic and Monkey Ball games. The 3DS is Nintendo through and through, this is Nintendo’s brilliance. They’re almost in their own technological world, doing their own thing. Whilst 3D TV is quite an amazing technology advancement, and many companies will get into that, Nintendo will now create this huge business with their own unique piece of technology that very few if any, will be able to copy. That’s Nintendo over and over again, it’s fantastic. For us as a third-party it’s a great leg up in terms of the portable business.” – Mike Hayes
I expect the 3DS to be more successful than the DS just because I agree with Mike Hayes, the appeal is more broader compared to the original DS.
2 responses to “SEGA: 3DS shows Nintendo’s brilliance”
"A trend I have seen from him, Nintendo = targeting mature audiences?"
What did you mean by this awkward pseudo-sentence? Why is this trend only something you have seen? Really weird. This really broke the flow of your story.
The fact that you can watch 3D movies without the large cost of a 3D Tv and glasses is a pretty big selling factor to non-gaming audiences.