Mike Hayes says that if they need to go in, buy some studios, it will do that. He says that he wants the SEGA brand to hold as much value as it does in Europe.
“What I need to do is find games that are more appropriate for the American territory. That is very much where the focus for the company is going to be, whether that is in acquisition or working with developers on commissions to create more product for the American market. Where those brands may be less successful in the US is where we have a bigger task in pulling Sega back to the position it was. We want Sega in the US to be in as good a position as it is in Europe. …We’re never complacent. We’re happy with our position in Europe, but I need to be able to build the American business quite aggressively over the next three to five years.” – Mike Hayes, President of SEGA West
It all sounds exciting, but what studio in America should they buy out and games should they release?
[via Go Nintendo]
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Americaaa!! **** Yeah!!
I'm glad to hear this. SEGA of America is gonna rock the place.
You do realise that, Sega America probably have nothing to do with this? and I really hope they don't because they suck.
How awesome would Sega+Capcom be? Not that that's what they're even steering towards or that it's feasible, but OH MAN.
Let me rephrase my earlier comment, SEGA is going to be awesome in America! ^_^
America doesn't like Sega. Europe does. Just saying.
I know, so hopefully this will be the beginning of SEGA becoming a well respected video game company in the US once again.
^That's gonna take a lot of effort on Sega's part.
I wish they had this great idea 10 years ago. -_- We might still have SEGA as a hardware company still.