I know that The Conduit didn’t light up the charts like we all here thought it was going to do. But does that mean it was a failure? Nope, according to the team, if Conduit 2 sells the same number of copies as the first, it will be a success.
“That’s a misnomer in our industry. By and large people look at it and they say, if it’s not a million unit seller it’s a flop. That’s preposterous. If I make this bottle of Coke, and let’s say there’s 10 pence of materials here – coloured water, sugar and a glass bottle – if I sell this for a pound, I’ve just made money. Whatever the product is, if it costs you less to make than you end up making off the thing, you make profit. As long as the profit margin is strong enough, then you get enough of a return and you can make another. The biggest misconception of consumers of the industry is that million-unit benchmark. When you really look at the number of games a year that sell over a million units, it’s almost none of them. If that really were the minimum bar for a success, the game industry would be gone in under a year. There are thousands of games released that don’t sell a million units. There are like 10 games a year that sell over a million units. But if you can sell a few hundred thousand copies – 300, 400 thousand copies, which is in the range that we did – we made money off that. We did well. Although it was a considerable budget for a Wii title, it was not the kind of budget a Gears of War had. If we’d spent the Gears of War money, then we probably wouldn’t be having this discussion now. We’d be back working on something else. We’d always like to make money. Everyone would. But if we sold the exact same number of units as we sold with Conduit 1, we’d be high-fiving each other. But I think we’ll do better.” – High Voltage’s Eric Nofsinger
Good for the team, should be able to make its money back at at least.