Virtua Tennis 4 getting £1m ad campaign

SEGA Europe continues to drop big cash on marketing their titles, this time it’s Virtua Tennis 4. The series will get online, print and TV ads during its European release April 29th. It will also be sponsored during Wimbledon. Those TV ads will start playing on April 25th on Channel 4, E4, Sky Sports, Sky, ITV2, and ITV4.

“With over a million pounds invested in marketing, this is our biggest spend on a Virtua Tennis title to date. Activity will create awareness at release, with a second execution to capitalize on grand slam fever during Wimbledon. The No.1 tennis series is releasing on what is a pretty significant date. For many, that will be the Royal Wedding, but for gamers it signifies the start of the gaming tennis season, and with the bank holiday a few extra hours of play. Virtua Tennis 4 is the only tennis game to include motion control functionality across all platforms.” –  Anna Downing (SEGA’s senior product manager)

The article keeps on saying it’s the series’ 10th anniversary, but that is incorrect since the original was released on arcades in 1999 and the Dreamcast port came in 2000. Unless I’m missing something? So now that SEGA Europe stepped up, what will SEGA America do?

[Source: MCVUK]


One response to “Virtua Tennis 4 getting £1m ad campaign

  1. Sharky says:

    I don't think SoA will be spending half as much. I think Tennis is much bigger in Europe than America… As fas as I know.

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