“Sega’s philosophy has always been that creativity is our lifeblood and we try to reflect that not just in what we make, but in all aspects of our work. Staying consistent with this spirit is what’s allowed us to approach the world of entertainment in such a broad scope.” – Yukio Sugino
He goes on to talk about a lot of great stuff, about how they used to make games with world wide appeal and not just split it up into regions. So what about not having hardware? Yukio Sugino says it’s hard to go from a hardware company to software.
“We tried to become a software company, but it’s been difficult for us to shake off the DNA stored within us from our hardware days. At Sega we’ve always had this deep-rooted thought that we needed to have representative games in every current genre in order to attract all walks of gamer. That’s really a first-party hardware marker philosophy, though, and the fact is that if a game doesn’t attract much of a userbase, then the industry really doesn’t need it. So we needed to change our concept to simply making gamers as happy as possible with our games, and changing that mindset was pretty hard for a lot of our company groups.” – Yukio Sugino
For more on the interview, hit the source link, where Yukio Sugino talks about what he has planned for SEGA’s future.