SEGA and BBC Earth team up to fuse technology and nature


That’s right, SEGA has announced a partnership with BBC Earth to create a unique user experience. Yes, the press release actually calls it an “experience,” and quite a number of times at that. The “experience” will be coming to both the USA and Japan in the next couple of years.

“I am very happy that we have been able to join together with BBC Worldwide who possess one of the world’s finest libraries of Natural History footage. I am confident that by fusing this fabulous content with our entertainment know-how, we can deliver a new and thoroughly unique experience of the natural world. Through the universal theme of nature, SEGA will create a new live entertainment experience that will be enjoyed by all nationalities, ages and genders” said Okitane Usui, SEGA Corporation’s COO.

Where exactly can you experience this collaboration? No locations or solid dates have been set yet, but SEGA says they will be announced in the upcoming months. I personally can’t wait, since I love BBC’s Planet Earth series.

[Source: SEGA Sammy]

London, 22 July, 14.00 BST – BBC Earth and SEGA announced today a partnership deal to create a unique visitor experience that will fuse nature with technology to create an entirely new multi-sensory adventure. BBC Earth has consistently led the way in using cutting edge technology to bring premier natural history content to the world. This latest partnership with SEGA takes this idea to a whole new level, leveraging SEGA’s expertise in entertainment technology to create an entirely new visitor experience.

The experience, set to open in Japan and the US over the next two years, will create a unique 4,000 sqm multi-level space where visitors will have an unforgettable encounter with Mother Nature –supercharged. Visitors will undertake an individual adventure using their eyes, ears, hands and minds to explore the wonders of the natural world.
“I am very happy that we have been able to join together with BBC Worldwide who possess one of the world’s finest libraries of Natural History footage. I am confident that by fusing this fabulous content with our entertainment know-how, we can deliver a new and thoroughly unique experience of the natural world. Through the universal theme of nature, SEGA will create a new live entertainment experience that will be enjoyed by all nationalities, ages and genders” said Okitane Usui, SEGA Corporation’s COO.

Marcus Arthur, Managing Director, Global Brands for BBC Worldwide said: “The BBC is famous around the world for the quality of its natural history film-making and the BBC Earth brand is all about providing international audiences with new ways to experience and enjoy it. This is one of the most innovative ventures we have embarked upon to date. Harnessing SEGA’s imaginative approach to technology, our aim is to create an incredible sensory experience, a supercharged journey through nature that will inspire, educate and entertain in equal measure.”

The exact locations of the US and Japanese visitor sites will be confirmed in the coming months, along with further details of the encounter’s unique content. It is envisaged that other licensed international locations for the experience will follow.

Ad:

3 responses to “SEGA and BBC Earth team up to fuse technology and nature

  1. Sharky says:

    oly crap that’s out of nowhere!

    Colour me excited, two of my favourite companies teaming up to make something awesome… BBC wildlife documentaries are the best in the world; I hope its something like Planet Earth.

    On top of that I hope it has some kind of David Attenborough narration, which would be the cherry on the top for me.

  2. SEGA plugs you into Eden from Rez. Make it happen!

Leave a Reply

Your email address will not be published.