Preview footage of Hell Yeah! Arkedo and SEGA’s chainsaw bunny platformer
http://www.youtube.com/watch?v=vS_9oTgQs_c
Arkedo’s up and coming strange but yet fantastic looking title Hell Yeah was shown at PAX and it is the first time we got to see a decent amount and also plenty of focus on the gameplay. Project Hell Yeah! promises to feature over a hundred different enemy types and a good deal of customization. We also find a rough release date for the title, with Arkedo’s Camille Guermonprez saying we should expect Hell Yeah! for PSN, XBLA and Steam in mid-summer.

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Comments:
Wait, that’s not a Sonic game or a Yakuza game, and it’s still coming out???
Digital titles are safe. In fact, they’re going to be given more focus in the future.
I’m pretty sure SEGA us just publishing this game, so it’s a minor risk, beyond being a digital release, to release it.
*is just
It’s a digital release so Sega won’t have to do much of any marketing for it, which likely sounds very appealing to them.
Like most digital releases, it should turn them a profit, or at the very least break even, even though almost nobody will know about or play it.
Edit; game looks great by the way and I will certainly be playing it. :]
Sega owns it or they are just publishing it?
The game looks fantastic, but I will not care too much about it if Sega does not owns it…
Sadly, SEGA is only the publisher, does not owns the IP.