SEGA has confirmed that they will have no booth at this year’s Gamescom event in Germany. Gamescom is basically Europe’s E3, and even though the event has gained incredible popularity, SEGA says that their 2012 releases won’t benefit from being at the August event.
“Sega has made the decision not to attend Gamescom this year Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar.Unfortunately the release timing of our 2012 AAA titles and new projects don’t work with the mid- August scheduling of the show. The decision will not mean that Sega will never attend Gamescom in the future, this was simply a commercial decision made for 2012.”
Seems that SEGA Europe has been hit the hardest. Now they don’t have a community team, their CEO is leaving (Also America’s CEO) and no presence at a big event like this? What do you guys think?