According to the LinkedIn account of a former SEGA employee, a giant Sonic can be expected to float through New York for another two years in Macy’s Thanksgiving Day Parade. As a part of his accomplishments at SEGA, former Senior Director Of Marketing Darren Williams writes:
Since 2009 my team delivered 5 new company benchmarks for product reservations and retail sell in as well as eye catching mass market promotions such as securing three year videogame category exclusive rights at the Macys Thanksgiving Day Parade.
Given that Sonic debuted in the parade last year, this means we’ll be seeing him for at least another two years. Perhaps even more if SEGA manages to renew or extend the contract. Another possibility is that SEGA could debut a different balloon, given that Darren didn’t specifically state “Sonic”, but rather exclusive rights in the videogame category. However, given Sonic’s popularity, I can’t see them replacing him with another character. In any case, kudos to Darren for securing that three year deal!
Thanks to Shadzter of SSMB for sharing the news.