SEGA of America’s nineties advertisement strategy can be summarized thusly: come up with the most batshit insane thing you can and run with it. Anyone looking for proof need look no further than this…thing they produced to sell Comix Zone. I kind of get what they were going for, since old comic books often have over-the-top, melodramatic dialogue and bizarre storylines, but this is more like a crazy depiction of some weird cult than anything to do with super hero comics. Unless there was a weird cult in Comix Zone, since I’ve never been able to get much further than the second level.
Looking back though, does that really matter? I don’t think so! This is a fun, quirky little ad that encapsulate SEGA’s attitude more so then the game it’s advertising. It wouldn’t have sold me on Comix Zone back in the day, but it certainly makes me miss what video game advertisement used to be like. I’ll take this over a slick trailer filled with review scores any day.
As a little bonus, I thought I’d also include a print advertisement for Comix Zone, seen in comics and magazines. It’s a little blander, sure, but it also gets to the heart of what the game is a bit more. Check it out after the break!