Classic SEGA Ads: SEGA Does the Math

That awkward sexually infused ad we featured at the beginning of the month wasn’t the only 32X ad rapper Chill E.B. starred in. He also featured in this other, considerably better advertisement that focused on the math rather than the weird sexual innuendo one could infer from two consoles hooking-up.

That math is pretty sketchy though, as it often was in these ads. Much like how bits and blast processing were little more than marketing terms that oversimplified complex technology, the math here seems to have very little basis in fact. I could believe the 32X being significantly more powerful than the SNES, but I sincerely doubt that the 32X was four times more powerful than the 3D0. The console that was two and a half times more expensive at the time, and even though it was being sold for a significant profit by companies that didn’t see a dime in software profits I find it hard to believe that the 32X could have simultaneously over-powered and underpriced the competition, at least without magic. The fact that the 3D0 produced better looking games doesn’t help SEGA’s case, either.

Of course, the 32X died off so quickly we likely never got to see what the hardware was truly capable, so who knows? Either way, this ad is one of the best that the 32X got. It emphasized what the consumers cared about: graphics and games. It highlighted the right and actually demonstrated what the 32X was capable of. The math may have been bullshit, but at least the games weren’t!


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