Classic SEGA Ads: It’s Evening in America…

The Dreamcast had one of the best advertisement campaigns in video game history. Period. Its ads took all of the best parts of SEGA’s Genesis era advertisement and infused it with fun and consistent quality. Every single time I click a Dreamcast ad and expect something ho-hum, I’m surprised by yet another kick-ass ad.

Here we have a parody of the classic Reagan re-election ad, “Morning in America”. With narration by Seaman. And whistling by guys from Quake 3, NFL 2K and NBA 2K. And a bunch of SEGA characters screwing around inside people’s Dreamcasts. And while Seaman gives a beautiful speech about Americans coming together so they can whoop each other’s asses, you’ve got gamers celebrating and raging over victories and losses. You’ve got house fires, decapitated teddy bears and exploding trailers. This ad is a perfect example of a great SEGA ad: well written, well directed, well voiced, plenty of game footage and plenty to get you pumped.

This ad is a thing of beauty. I hope you enjoy it, have a fine Saturday morning and play some Dreamcast.

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