If there’s anything SEGA learned from the Saturn, it’s that it was important for their console to have an identity. The system wasn’t just a box that played a selection of games, it was a gateway to hundreds of worlds and thousands of characters, all of whom had the little white box in common. Through these commercials, the Dreamcast was able to establish an identity for itself as a quirky and colorful system that was more focused on fun and good times than anything else. What’s even better is that it wasn’t just SEGA characters who got into the action.
These commercials were fun and hilarious, and I’m surprised we haven’t seen more campaigns like this from the other console makers. The only company since SEGA that has really tried to sell their console in a similar fashion is Sony, with its PS3 and PS4 commercials, which is strange when you consider that Nintendo has the largest selection of recognizable characters and brands of any console maker.
The Dreamcast had numerous ads like this in its first year on the market, and all of them are still great to watch now. These commercials are filled to the brim with Dreamcast characters both notable and obscure, some of whom wouldn’t even get their games until the Dreamcast was on its death bed. How many characters can you spot in this ad? Let us know in the comments. I apologize for the poor quality of the ad, but just do your best, okay?