As the Dreamcast entered its second (and final) year on the US market, SEGA moved away from their awesome “inside the Dreamcast” ads and went back to a style somewhat more conventional. These later Dreamcast ads are reminiscent of some of the better Genesis era stuff, albeit they are typically cleverer and better written.
Here, we’ve got a man who’s clearly been playing too much Shenmue. I’ll admit this is a funny ad that conveys the immersion factor of the game pretty effectively, but at the same time I can’t help but think that this would have been a game better advertised as a dramatic, epic masterpiece than as a game you’ll be thinking about in bed.
There was an ad made in this vein…though I’m unsure if it ever aired on television. It’s a direct translation of the Japanese ad and a pretty epic piece of advertisement. It features a great vocal track called “Song of the Bay”, which was only ever featured on the Shenmue orchestral soundtrack. Check out this ad below the fold!