The Tomy booth at New York’s Toy Fair was seemingly plastered with signs detailing Sonic information, as evidenced by our past two news posts. We’ve received word on game release dates, learned that Sonic Boom the TV series will be receiving a second season, and learned about several upcoming events planned for Sonic’s 25th anniversary. Upcoming events include a Game Developers Conference Party hosted by SGN (who we assume are these guys), with celebrations planned for Sonic Dash 2: Sonic Boom, as well as 25 years of Sonic as well as art and music. Expect this event to be held in mid-March as GDC runs from March 14-18. Next up, Sonic will be at SXSW with a History of Sonic panel. Details of the panel can be found online, with the panel taking place on Saturday, March 19th from 3:30PM-4:45PM and will be hosted by Sonic social media manager Aaron Webber, SEGA director of product development Austin Keys, voice actors Mike Pollock and Roger Craig Smith, Sonic Team head Takashi Iizuka, and Sonic co-creator Yuji Naka. Wait, and they are only giving these guys 45 minutes? Sounds like a great panel that could easily run another hour.
Other planned events include a mysterious 25th Anniversary Party, which very well could be an event akin to Sonic Boom, as well as Comic Con events. Other details on the poster include upcoming products which will include fashion collaborations, 25th anniversary collectibles (no doubt some of which will be by Tomy) and art collaborations. “Classic Video Games” get an odd mention too, with no real indication of what they plan to do with said classic games. Perhaps we will be seeing rereleases, or simply kiosks at upcoming events? In the digital and social realm, YouTube unboxing events and original videos are in the works, quarterly social media events on Facebook and Twitter, a gateway website for Sonic the Hedgehog 25th anniversary content, an official Sonic podcast on Podcast One, and a new online Sonic store.
All-in-all I’d say SEGA has a lot planned for Sonic’s 25th, and it seems things will really start rolling come March. We can’t wait! Well, I can’t wait. I’m not going to speak for you.
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