SEGA Sammy has announced that two of it’s subsidiaries, SEGA Games and SEGA Interactive, are going to be merged into a single entity called SEGA Corporation. While SEGA Holdings Ltd. will be renamed to SEGA Group Cooperation. For context, SEGA technically isn’t a single entity, but rather multiple divisions under the SEGA Sammy umbrella, in this case SEGA Games handling the video games and SEGA Interactive handling amusement machines like UFO catchers. According to the official PDF file describing the merger, the decision was due to wanting to strengthen their research and development on new products for a global market, while also citing their previously discussed “Road to 2020” plan as another influence. It’s also possibly related to their declining arcade division, though that was not officially cited.
This merger is being planned for a April 1st 2020 schedule, though meetings between shareholders are also planned during February and March 2020. It’s promised that these changes will not dramatically impact production on future products, again with the claim that having these divisions under a single union will improve productivity for a global market.