SEGA Channel Retro: 25 Years of the SEGA Genesis
Watch live video from SEGA_Channel_Retro on Twitch
The SEGA Genesis is 25 years old today! Come join me, Bartman3010 as we take a look at some of the classics from the landmark system.
25th anniversary
25 years ago today, the SEGA Genesis ushered us into the next level of gaming
While we’re in the midst of 32X Month here at SEGAbits, we’re momentarily removing the black plastic mushroom to pay tribute to the console that changed how SEGA was perceived in North America – the SEGA Genesis. While the Master System failed to make a dent in the US market, SEGA’s Genesis (known as the Mega Drive outside of North America) hit the scene with jaw dropping graphics and impressive stereo sound capabilities. In the early days before Sonic the Hedgehog, marketing highlighted all the things Genesis did that Nintendo did not – more eloquently phrased as “Genesis Does What Nintendon’t!”. Rather than focus on their stable of characters, early Genesis ads featured celebrities such as Michael Jackson, Pat Riley, Buster Douglas, and Joe Montana – all who appeared in their own Genesis games.
When SEGA of America leadership made the transition from Michael Katz to Tom Kalinske, emphasis returned to in-house characters with the establishment of Sonic the Hedgehog as the company mascot, relaunching the Genesis with a new campaign and video game star. From there the console wars heated up, and thanks to the efforts of SEGA employees, SEGA attained 65% of the market in North America for period of time, making Nintendo number two. If you’d like to hear the story of the console wars from the men and women themselves, we urge you to watch the Console Wars panel that we had the honor of attending and recording at this year’s San Diego Comic Con.
2014: The Year of the SEGA Console – join us as we celebrate SEGA hardware all year long!
Twenty-five years ago, the SEGA Genesis graced American shores, where it would come to dominate the console market for years and make SEGA a household name. Twenty years ago, the Saturn was released in Japan and went on to become SEGA’s biggest success in their home country, though success that would unfortunately not be repeated abroad. That same year, the SEGA Pico and 32X left some US gamers scratching their heads as they introduced weird concepts of what gaming hardware could be. Finally, fifteen years ago on 9.9.99, SEGA released their swan song, the Dreamcast.
We at SEGAbits love a good anniversary, and 2014 is full of them. Throughout 2014, we intend to honor these core pillars of SEGA’s hardware legacy with 2014: The Year of the SEGA Console. We’ll be devoting entire weeks to certain games, entire months to certain consoles, and we have several special guests planned for the SEGAbits Swingin’ Report Show. We’ll write about the Genesis and how it introduced many of us to SEGA. We’ll look back at SEGA’s quirky art house console, the Saturn, and the many ups and downs the console experienced. We’ll remember the Dreamcast for the good times and unique and innovative experiences it delivered in the twilight years of SEGA’s time as a platform maker. We’ll give the 32x some overdue respect. Finally, we’ll all get SEGA Picos so that we can tell you about games like Tails and the Music Maker and The Great Counting Caper With the 3 Blind Mice!
Hope you’re looking forward to 2014 as much as we are, it’s gonna be a blast!