As you know that the arcade business has been shrinking over the last few decades. This was one of the main reasons Yu Suzuki left SEGA in 2008, stating that they would no longer fund larger scale arcade games. As time went on, it seemed that only a handful of arcade titles continued to profit and the market kept shrinking. This year we got hit with Covid-19, which had a huge impact on the arcade market.
Because of these trends and the events of 2020. SEGA has sold off a majority stake (85.1%) of their SEGA Entertainment arcade business to GENDA, “a company created in 2018 by former President of Aeon Fantasy. Genda specialises in the rental of amusement machines and owns the LIFTる。website and mobile application which allows players to remotely play cranes and have their won prizes delivered home” (Source: Arcade Belgium). SEGA is now a minority shareholder of the business at 14.9%.