Back in March, SEGA Amusements’ Roger Penninton left the company after 31 years of service. Considering how SEGA’s Japanese management device was hit hard during Covid-19 which ended up selling 85% of the company back in November of 2020. I had a gut feeling big changes were also coming to SEGA Amusement International and I was right.
While most people write off SEGA Amusement International (prior where known as SEGA Amusement Europe) as just a company that distributes SEGA’s Japanese arcade games to the West; they actually have development teams that are creating original titles. One of the recent titles included Daytona USA 3 (or is that Daytona Championship USA?). All the way back in 2016, the company even wanted to try their hands at making OutRun 3!
So who bought SEGA Amusements International and what does this mean for the future? Oddly enough, the management team working within SEGA Amusement International including industry veteran Paul Williams. For what I read, nothing much will change as the company will still be ‘SEGA Amusements International’, still distribute SEGA’s arcade titles outside of Japan and still work on their own original titles.