Atlus sets up European publishing division
Atlus has confirmed that they are setting up a European publishing team to handle their in-house published titles in the territory. In the past Atlus and SEGA have had to work with third-party publishers to release their console titles, such as Deep Silver and Koch, while SEGA Europe stuck with handling PC releases.
This move is part of being acquired by SEGA. The team will feature commercial director Simon Inch. The new Atlus Europe division still has to announce who the PR manager and product marketing manager will be. It has been confirm that they will operate out of the SEGA Europe offices in London.
“It is a strong example of the growth we are experiencing as a company. Publishing in Europe is simply the next step for us. What this means initially for fans is a parity for launch and premium editions. From a business perspective, we’ll be better positioned to address the needs of each market in which we release our titles.” – Jacob Nahin, senior PR manager at Atlus USA
Atlus says this move will help them give European fans better support with special edition products and stuff that they offer to the US market. I will assume once Atlus is finish setting up shop, that all SEGA and Atlus console games will be handled through Atlus Europe for release in European markets. This is obviously good news, since it seems a lot of SEGA and Atlus fans aren’t too pleased with Deep Silver handling in-house games. What are your thoughts?