I’d like to introduce all of you SEGAbits’ latest feature: SEGA Saturday Morning Ads. This feature will take a look back at SEGA’s advertisements, their admen and their context in SEGA’s history. Today, we take a look at one of the most intense infomercials I’ve ever seen: SEGA Europe’s Mega Drive/Mega CD infomercial from 1993, released via VHS in the UK just as the MEGA CD was finally making its way across the Atlantic.
I first saw this infomercial back in 2002 when I was researching the SEGA CD and considering a purchase. The moment I downloaded and watched this commercial…I knew I had to have a SEGA CD. It just looked so awesome! I had no idea what the hell Make My Video was or how the hell it was a game, but I just wanted to play it immediately!
Of course, most of the SEGA CD games in this commercial ranged from barely mediocre to utter trash, but the fact that it got this reaction from me in 2002 should speak volumes of this infomercial’s sheer quality, from its sound, to its script, to its cinematography. Making someone lust for ten year old hardware and terrible FMV games? That is a quality piece of advertisement my friend. Unfortunately good ads aren’t always enough, and in the case of the SEGA CD, they weren’t enough to get more then 60,000 UK consumers to buy the peripheral at its £269.99 price tag.
Sit back, turn up your speakers and play this ad on full screen. Just be forewarned: you will want a SEGA CD after this.