With the holiday season approaching, Sony and Microsoft are pushing their latest upgraded consoles to the masses meaning a lot of money is being spent on advertising. One ad which caught my attention was a recent Xbox One S commercial dubbed “Portals”. The ad kicks off with the new white console and then has the camera fly inside the machine to pass through several rectangular portals, each portal containing a game’s universe. There are a few moments where they cut away to people playing the Xbox One S before jumping back inside the machine to show some more video game universes before pulling out and showing the console once again. Cool ad right? I swear I’ve seen this before.
It has been a little over 14 years since SEGA went third party, and while at the time it was a shock to learn that the company would be releasing games on once rival consoles, now most fans have grown accustomed to third party SEGA. In fact, it has been so long since the announcement that now we have a whole new generation of fans who pinpoint a third party SEGA game as their introduction to the company! I’m not one to use the tired expression “I feel old”, but that realization almost makes me want to utter it (almost). Back in the early 2000s, when third party SEGA went into full swing, fans were seeing the likes of Crazy Taxi on PS2, Sonic Adventure on Gamecube, and Jet Set Radio‘s sequel JSRF on the Xbox. Shocking, sure, but nothing could give SEGA fans whiplash like the announcement that SEGA’s own Amusement Vision team were to develop a new game in a fully Nintendo owned classic franchise – enter F-Zero GX and F-Zero AX.
We know that mobile gaming apps have been getting an increase in ads on television and other medias. I mean, I can’t turn on a TV without them cramming those ‘Game of War‘ ads down my throat. SEGA Networks has recently posted the above ad that just happens to be in English for Chain Chronicles, but seems to be aimed for Japanese audiences since SEGA isn’t publishing the game in the west (sadly).
The advertisement was filmed in Chateau de Beloeil castle which is in Belgium. The actual pop-up book used in the ad wasn’t computer generated as you can see in their making of video, which is posted after the break.
If you asked me to make a list of what characteristics define the SEGA of the 90s, at the top of the list would undoubtably be “mocking the competition”. In an era where Nintendo was the family friendly choice, SEGA’s decision to be the rowdy cool kid in town who wasn’t afraid to shake things up and shit talk the competition got people’s attention. During the Genesis era, this sort of practice paid off. The Genesis made SEGA a household name in North America, and the company reigned supreme in the early 90s. However, due to unsuccessful launches of the 32X and Saturn, SEGA slipped in the market and in turn, attack ads like the one above lost much of its bite. Regardless, SEGA soldiered on with such ads, attacking the Playstation in claiming its single processor can’t handle a game like NiGHTS into Dreams and stating that the Saturn kicked Pretendo’s ass when it came to the respective console libraries.
Last week’s SEGA Saturday Morning Ads was pretty harsh on the 32X’s misleading commercial, but this week I have nothing but love for this featured 32X commercial. sh
The ad begins with a teenager, a cop, and a mortician in a morgue pulling a slab out of refrigeration. A droll narrator says “For those who purchased something other than a SEGA Genesis…”. On the slab sits a mystery video game console under a sheet, however the identity of the console is vague. It resembles a Nintendo 64, but given the N64 didn’t release until 1996 (assuming this ad aired in ’94 or ’95), it’s more likely a shot at the SNES or simply a no name console that is meant to be any Nintendo or Sony product. The shocked teenager identifies the mystery console as his as the narrator concludes “…our sincere condolences.” Didn’t buy a SEGA console? Sucks to be you.
In celebration of Gareth Edwards’ Godzilla, we’re bringing you four Godzilla SEGA ads!
1998 was a terrible year for Godzilla, but an excellent year for SEGA fans. While the big G’s legacy was shat upon by director Roland Emmerich, SEGA fans in Japan were enjoying the 128-bit Dreamcast. Despite the awfulness that was 1998’s Godzilla, something good did come of it by way of a Godzilla branded VMU featuring a little Godzilla that puts Sonic Adventure‘s Chao to shame. Today’s first featured SEGA advert depicts a young Japanese boy who is hooked on SEGA’s virtual Godzilla VMU game. The boy, who is likely playing the game so intensely in an effort to forget having seen Roland Emmerich’s Godzilla, bumps into a cute Japanese woman who is also playing the game and the two partake in some VMU connectivity. If only it were that easy to meet chicks.
The second commercial seen in the video above, kicks off with some good ol’ classic Godzilla footage of Mothra and is promoting standard VMU’s that were pre-loaded with Godzilla content and bundled with small Godzilla character figures. The third commercial, clocking in at 15 seconds, features an all out VMU subway battle of Godzilla proportions! Again, the VMU Godzilla figure bundles are being promoted, but this time the giant flying turtle Gamera – friend of all children – gets a shout out.
After the break, check out our fourth Godzilla SEGA advert in which Godzilla Generations puts a damper on an otherwise happy day in Japan.
Sega are clearly very confident in their product when it comes to Shogun 2. Total War: Shogun 2 marks the first game in the series to have adverts/Commercials aired on TV. I think adverts are pretty rare in general for PC exclusive games.
But these aren’t just any adverts; Sega is teaming up with the History Channel for a series of three minute ad break takeovers for a period of two weeks. These ads will run around March 15th which is when the game releases.
Total War is one of the PC’s most successful franchises; it has sold 7.5m units worldwide since the original was released in 2000.
“We are confident that Shogun 2 is well positioned to be one of Q1’s biggest PC performers,” said Sega’s senior product manager Ben Walker.
“This is the first time we have utilized TV for a Total War game and believe our partnership with The History Channel will deliver an as yet untapped audience.”
Hit the jump for more on other advertisment.