SEGA reveals Sonic Boom merchandise plans, including toys and food promotions


SEGA’s blog has spilled the refried beans of what sort of products and marketing tie-ins fans can expect from the Sonic Boom franchise, and their plans sound quite expansive:

Sonic Boom’s overall broad licensing program will be one of the biggest license initiatives SEGA has undertaken in recent years. SEGA has lined up best-in-class retailers, including Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble, to feature an array of offerings from partners such as Archie Comics, Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, and Bulls I Toy for brand new Sonic Boom toys, comics, apparel, and novelty. Also joining are Accessory Innovations, Franco, Rubies, Howard Keys, teNeues, and World Tech Toys – covering back-to-school, bedding, costumes, housewares, calendars, and remote control vehicles for North America and Mexico in 2015.

In addition to the toys from Tomy, SEGA has planned a promotion with ICEE featuring branded cups and a Sonic Boom branded version of the classic ICEE Blue Raspberry flavor. In partnership with Del Taco restaurants, SEGA plans “to create a multiplatform campaign with in-restaurant, social media, and radio promotional components in top national markets such as New York, Los Angeles, Chicago, San Francisco, Dallas and Miami.” While not mentioned in SEGA’s blog post, it looks like DelTaco will be giving away toys called Clash Cubes with 48 in total to collect. That’s a lot of tacos!