Fuego alert! Make your own SEGA Gucci sneakers with Cheap Thrills

Last month, on a slow news day, we shared a weird collaboration between SEGA and Gucci. The product was a pair of $1,500 sneakers, which is likely out of most people’s price range.

Thankfully, YouTube channel Super Deluxe has you covered. From the same YouTube channel that brings you the topical Vic Berger edits comes a show called Cheap Thrills hosted by DIY king Nate aka Tabasko Sweet. I discovered the series myself a few months ago and have grown to love it. Nate’s ability to remake rare and expensive products out of stuff you’d find at a craft store and a Kmart is creative, and his deadpan delivery is hilarious. Check the video out for yourself and in the comments below let us know if you’ll be buying the originals or making your own cheap imitations.

Gucci reveals ugly overly expensive SEGA inspired(?) sneakers

Yeah, it’s a slow news day. Set to release in July are a pair of Gucci sneakers that bizarrely use the SEGA logo lettering for the Gucci name. With prices starting at $1430 and up, you’re sure to be the envy of nobody when you walk into a room wearing these ugly things. Covered by the website Geek.com, it is noted that the shoes take some “some not-so-subtle nods to the game Bejeweled“. Which would make sense if SEGA developed or published Bejeweled, which they don’t.

Even stranger, the official Gucci instagram account makes note that the SEGA font is used with permission of SEGA Holdings Co., Ltd. However, as we’ve pointed out before, it is more likely Gucci is using the fan made font NiseSEGA which makes it clear on the download page that these fonts cannot be used for business. Of course, that didn’t stop Mr. Robot from using the fan made font. It’s a shame that when illustrated fan art is misused, people raise hell – but when fan art in the form of fonts is misused nobody bats an eye.