SEGA officially reveals Danica Patrick with screens, a trailer and a toy car!
SEGA has officially revealed Danica Patrick’s in-game model and car via three new screens and a new trailer. Also revealed, a retailer exclusive diecast Hot Wheels car which will be available with the purchase of Sonic & All-Stars Racing Transformed at select retailers thanks to a partnership between SEGA and Mattel. Marcella Churchill, Senior Director of Marketing at SEGA of America, had this to say about the partnership:
“Using Danica Patrick’s existing relationship with Mattel and Hot Wheels, we were able to extend our brand beyond the Sonic & All-Stars Racing Transformed game universe and into consumer products with the creation of this custom toy. The Hot Wheels brand has a reputation for developing beloved childhood toys and our partnership will undoubtedly ignite this nostalgia amongst fans when they get to race this transforming vehicle within the game.”
The trailer also reveals a release date for the Vita and 3DS versions: December 11th, 2012. After the break, screens of Danica and her car the Danicar as well as an image of the diecast toy.