SEGA Memories: Fred Durst pimps the Dreamcast

segabits seganet limp bizkit

In an act of sheer epic randomness, one of my buds recently reminded me of one of SEGA’s most unlikely of past sponsors. It was back during the Dreamcast era, as many of their publicity stunts were. SEGA was trying hard to get their online service, SegaNet, to gain traction. To do so, they enlisted the help of none other than a certain popular band… one who had just made it ridiculously big with a song called Nookie.

Yes, I’m talking about Limp Bizkit. Believe it or not, they’re actually still around today, but there was a time when they were at the top of the music industry, and that time coincided with the final months of the Dreamcast.

With their album, Chocolate Starfish and the Hotdog Flavored Water, set to release in October of 2000, Limp Bizkit was preparing to embark on a major tour. SEGA, seeing their golden opportunity, chose to serve as one of the tour’s sponsors. It might seem ridiculous now, but at the time this was actually a huge snag for them, as Limp Bizkit and their form of rap metal was on the edge of releasing what would become the fastest-selling rock album on record; an honor that it, amazingly, still holds to this day.

For more, including a quote from SEGA from back then, read on.