The Dreamcast era was a unique time for SEGA when it came to marketing their characters. While the Saturn’s launch made the error of shifting the spotlight away from Sonic the Hedgehog, the Dreamcast launch proved that there was more than enough room for established characters as well as new faces. Joining Sonic was a lineup of first party and third party faces, from Midway’s Afro Thunder of Ready 2 Rumble and Namco’s Soulcalibur fighters to SEGA’s own creations.
Space Channel 5’s Ulala was without a doubt the most heavily marketed of these new characters, with her face seen just about everywhere. Ulala appeared in a promotional stage show at Universal City Walk, she dominated SEGA’s booth at 2000’s E3, she was seen in print and on TV and even appeared as product placement in the 2001 movie Josie and the Pussycats. There was even talk of Ulala hosting her own TV show! Suffice to say, there came a point in Space Channel 5‘s promotion where Ulala nearly overshadowed her own game. There is no doubt that Ulala is a fantastic character (she is a favorite of the SEGAbits staff, so much so that we named our podcast after her report show), but has the original game stood the test of time? Let’s find out as we look back at the United Game Artists’ classic Space Channel 5!