SEGA Europe

SEGA is not leaving the console market

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I just want to take this time to tell you guys the truth, not the half truths and not some clickbait articles that mainstream media have been passing around. I usually ignore this talk of ‘SEGA is dead’ or ‘SEGA is going out of business’ because this has been talked about in the mainstream media since the late-90’s and I just assumed  we were over these types of things. We are on the internet, I assumed someone would have pointed out fabrications if there where any and it seems not many have.

So is SEGA going to stop supporting consoles with games? The answer is: No. Here is what the statement from SEGA-Sammy said:

Local organizations managing packaged game software in Western markets will be streamlined. In the U.S. Sega of America Inc. based in San Francisco will be relocated to Southern California by this summer and its existing office in San Francisco will be closed, thereafter, which results in reducing fixed expenses, mainly in corporate functions. 

SEGA has stated that they want to focus more on digital games and PC due to the area having a bigger profit margin and considering there are over a 125 million active users on Steam and a billion plus market on phones, do you really blame them? Focusing on digital titles doesn’t mean that they aren’t making console ‘packaged software’. Nowhere in their press release did it say they were going to stop making console titles. If anything, they literally announced that they were bringing Dengeki Bunko: Fighting Climax to the West two days prior to this restructure announcement and a bit before that they announced Hatsune Miku: Project Mirai DX for 3DS.

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3D Streets of Rage 2 gets rated in Australia, could come to your 3DS soon

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SEGA’s 3D Classics on the 3DS eShop seem to be a hit, at least enough so for the company to bring more obscure titles to the platform (like 3D Thunder Blade). Recently ‘3D Streets of Rage 2‘ was submitted in Australia for rating, a game that hasn’t been announced yet. As you can see, the developer is being listed as M2, the same developer that has done the past 3D Classics and the game was submitted by SEGA Europe.

Don’t be surprised if SEGA announces the game soon, along with some really nice extra features to add to the overall experience. Online co-op, please!

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SEGA Europe releases the pilot episode of their new video series, SEGA Central

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SEGA Europe’s YouTube series SEGA Central, announced yesterday, has just released the pilot episode of the behind the scenes series. The first episode takes place at March’s EGX Rezzed event, and covers games that were on the show floor there including Alien: Isolation, Total War: Rome II, the Western Front Armies DLC released for Company of Heroes 2, and Football Manager 2014. Overall a decent first episode, though very much a Europe centric show. Here’s hoping future episodes take a look at SEGA games in other parts of the world and that they try and include a few exclusives. 30 seconds of Sonic Boom gameplay, for example, would have been epic.

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SEGA Europe introduces SEGA Central, a web series that takes you behind the scenes at SEGA

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SEGA Europe will be launching a web series titled “SEGA Central” on YouTube to show off news and inside media. Not only news on their upcoming titles but DLC and retrospective of classic SEGA titles as well.

The series will also include exclusive behind the scenes of SEGA events, developer interviews, tours within the company, let play guides, speed run attempts and more!

The date of the pilot episode is unknown at this time, but we will be sure to give more info on the series when it surfaces.

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SEGA says they’re ready for next generation consoles, concern over Wii U sales and more!

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JurgenPost
Recently MCV had an interview with SEGA Europe’s COO Jurgen Post where they talked to him about SEGA’s future and their restructuring. If you guys noticed in their last financial statement, the company is doing well now. According to Jurgen Post, SEGA is very prepared for next generation because they have so much invested on the PC market:

” The next-gen console market is exciting and we are following it closely. We have a lot of PC studios, and in that sense you might say we are very prepared. If, as many say, these next-gen machines really are more like PCs than ever then we have a lot to take advantage of in terms of technology. The PC base certainly makes it feel much easier for us.” – Jurgen Post, COO of SEGA Europe

He even talked about porting some RTS titles in the future, stating that even exclusives like Diablo III are jumping ship. I guess we will see. Even though right now the only ‘next generation’ console they are supporting is the Wii U, which has Post a bit concerned.

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SEGA says Sonic the Hedgehog can be ‘the next Hello Kitty’

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Now that SEGA has decided to focus on fewer titles, some of their bigger IPs like Sonic the Hedgehog will be getting more attention. What is in store for Sonic? It means signing up more third parties to make Sonic toys, clothing and other gear you might not need but will want to buy anyway.

“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising . We dream of Hello Kitty. We’re still far off from that but we can see that our profits are growing year on year in the US and Europe [on merchandising]. We’ve got a licensing team on the ground in the UK who are focusing on that and that team will expand. We’ve got a team in the US and which will also expand. We used to run it all out of Sega of Japan, but having people on the ground is making a big difference. We will always do the computer game but the merchandising is a very important aspect to Sonic.” – Jurgen Post, COO of SEGA Europe

In a way I’m glad that SEGA is putting their name out there more. I used to love going to stores and seeing Sonic the Hedgehog stuff everywhere. But then again, who wants to see everyone’s favorite blue blur get whored out? Who wants to see useless collector items like a ‘Sonic the Hedgehog chainsaw’? Funny that they also announced a Hello Kitty Sonic the Hedgehog themed doll a few nights ago.

 

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SEGA closes European and Australian offices

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Another sad day in SEGA land folks, SEGA has announced today that they will be closing their European and Australian offices. Koch Media will be the distribution partner for the European territories, except for Benelux, which will be handled by Level03 Distribution. Australia territory will be handled by 5 Star. SEGA UK will remain open as the European HQ. So it isn’t all that bad.

“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise. The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.” – COO of Sega Europe Jurgen Post

This goes with the rumor they sort of predicted during E3, only that the rumor wasn’t 100% right. Actually still think the guy just guessed and happen to hit some of the mark. What do you guys think? Is this ‘new and exciting phase’ for SEGA or is this bad?

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*UPDATE* Rumor: SEGA shutting down SEGA Europe, last console game to be shown at E3

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UPDATE: Community Manager at Sega of America Clumsyorchild and Studio director at Sports Interactive Miles Jacobson are tweeting that these rumors are false.

Wow. It’s that time of year; E3 is around the corner, and that means it’s time to see some  rumors. This one doesn’t sound too outrageous due to all the lay offs that happened a few months back. Not only that, SEGA Europe doesn’t have community managers. Does this mean SEGA Europe will be shutting down and that SEGA will stop making retail games? The rumor states that SEGA will focus on mobile and tablet games. It also says their last big AAA title will be announced at E3, and will be the Creative Assembly’s unannounced Alien game.

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SEGA Europe opens a Sonic Merchandise online store

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SEGA Europe have opened up an online shop so you can get your Sonic merchandise directly from SEGA themselves. The store has posters, collectibles and much more. If you aren’t from Europe, you can always go on the site and window shop. Check out the store here.

[Thanks: ミクのディルド]

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