SEGA Saturday Morning Ads

Classic SEGA Ads: There’s a Party Going on Inside Your Dreamcast

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If there’s anything SEGA learned from the Saturn, it’s that it was important for their console to have an identity. The system wasn’t just a box that played a selection of games, it was a gateway to hundreds of worlds and thousands of characters, all of whom had the little white box in common. Through these commercials, the Dreamcast was able to establish an identity for itself as a quirky and colorful system that was more focused on fun and good times than anything else. What’s even better is that it wasn’t just SEGA characters who got into the action.

These commercials were fun and hilarious, and I’m surprised we haven’t seen more campaigns like this from the other console makers. The only company since SEGA that has really tried to sell their console in a similar fashion is Sony, with its PS3 and PS4 commercials, which is strange when you consider that Nintendo has the largest selection of recognizable characters and brands of any console maker.

The Dreamcast had numerous ads like this in its first year on the market, and all of them are still great to watch now. These commercials are filled to the brim with Dreamcast characters both notable and obscure, some of whom wouldn’t even get their games until the Dreamcast was on its death bed. How many characters can you spot in this ad? Let us know in the comments. I apologize for the poor quality of the ad, but just do your best, okay?

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Classic SEGA Ads: Doom 32X helps butchers keep their mind off work

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Alright, we haven’t been too kind to SEGA’s marketing campaign for the 32X, so I thought it would be great to end things on a high note: the Doom ad. The Doom ad is fucking awesome, embodying everything that was great about SEGA marketing in those days.

Is it edgy? Yeah. Does it match the tone of the game? Hell yeah. Does it make you want to go out and buy the game? Fuck yeah. Doom was known for being a gory, violent, bloody game, and on the higher difficulties it could be a hell of a meat grinder. Placing it in a slaughter house, with lots of kid friendly gore and even an actual meat grinder? Having butchers who are surrounded by real gore every day talking about how intense the violence in Doom is? Genius. This is an ad that understood its product and knew how to sell it, easily making it the best 32X ad SEGA’s produced. It’s simple, smart and doesn’t get into any of the distracting weirdness or camera mugging of other ads. Most importantly, this ad didn’t just tell, it showed, something every other 32X ad failed to do.

So enjoy, and be sure to tune in next week, as we start taking a look back at a considerably better advertisement campaign for another, more successful SEGA platform…

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Classic SEGA Ads: SEGA Does the Math

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That awkward sexually infused ad we featured at the beginning of the month wasn’t the only 32X ad rapper Chill E.B. starred in. He also featured in this other, considerably better advertisement that focused on the math rather than the weird sexual innuendo one could infer from two consoles hooking-up.

That math is pretty sketchy though, as it often was in these ads. Much like how bits and blast processing were little more than marketing terms that oversimplified complex technology, the math here seems to have very little basis in fact. I could believe the 32X being significantly more powerful than the SNES, but I sincerely doubt that the 32X was four times more powerful than the 3D0. The console that was two and a half times more expensive at the time, and even though it was being sold for a significant profit by companies that didn’t see a dime in software profits I find it hard to believe that the 32X could have simultaneously over-powered and underpriced the competition, at least without magic. The fact that the 3D0 produced better looking games doesn’t help SEGA’s case, either.

Of course, the 32X died off so quickly we likely never got to see what the hardware was truly capable, so who knows? Either way, this ad is one of the best that the 32X got. It emphasized what the consumers cared about: graphics and games. It highlighted the right and actually demonstrated what the 32X was capable of. The math may have been bullshit, but at least the games weren’t!

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Classic SEGA Ads: Identify your dead console at the morgue in this SEGA 32X commercial

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Last week’s SEGA Saturday Morning Ads was pretty harsh on the 32X’s misleading commercial, but this week I have nothing but love for this featured 32X commercial. sh

The ad begins with a teenager, a cop, and a mortician in a morgue pulling a slab out of refrigeration. A droll narrator says “For those who purchased something other than a SEGA Genesis…”. On the slab sits a mystery video game console under a sheet, however the identity of the console is vague. It resembles a Nintendo 64, but given the N64 didn’t release until 1996 (assuming this ad aired in ’94 or ’95), it’s more likely a shot at the SNES or simply a no name console that is meant to be any Nintendo or Sony product. The shocked teenager identifies the mystery console as his as the narrator concludes “…our sincere condolences.” Didn’t buy a SEGA console? Sucks to be you.

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Classic SEGA Ads: SEGA 32X – “Just stick it in your Genesis!”

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Throughout the 90s, SEGA were the kings of video game slogans. “Welcome to the Next Level”, “Genesis Does What Nintendon’t”, “A little bit too real”, “It’s Thinking”. These are slogans us fans still use proudly to this day. Unfortunately for the 32X, “Just stick it in your Genesis!” did more harm than good. Today’s ad features the return of our edgy friend from SEGA’s SEGA CD commercial in which he famously interrupted a teenager watching television to aggressively ask him why he didn’t own a SEGA CD. The SEGA CD ad was loud, in your face, and incredibly memorable for all the right reasons. The 32X follow-up? Not so much.

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Classic SEGA Ads: So you want to live in a comic book?

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SEGA of America’s nineties advertisement strategy can be summarized thusly: come up with the most batshit insane thing you can and run with it. Anyone looking for proof need look no further than this…thing they produced to sell Comix Zone. I kind of get what they were going for, since old comic books often have over-the-top, melodramatic dialogue and bizarre storylines, but this is more like a crazy depiction of some weird cult than anything to do with super hero comics. Unless there was a weird cult in Comix Zone, since I’ve never been able to get much further than the second level.

Looking back though, does that really matter? I don’t think so! This is a fun, quirky little ad that encapsulate SEGA’s attitude more so then the game it’s advertising. It wouldn’t have sold me on Comix Zone back in the day, but it certainly makes me miss what video game advertisement used to be like. I’ll take this over a slick trailer filled with review scores any day.

As a little bonus, I thought I’d also include a print advertisement for Comix Zone, seen in comics and magazines. It’s a little blander, sure, but it also gets to the heart of what the game is a bit more. Check it out after the break!

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Classic SEGA Ads: SEGA challenges you with After Burner for the Master System!

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Wake up and check out this crazy SEGA commercial from 1988, advertising After Burner for the SEGA Master System. As most video game ads from the era tend to do, a young boy is transported from his living room to being behind the controls of an F-14 Tomcat. After flashing a thumbs up to the camera, the boy blasts off into the pixelated blue skies, taking on enemy fighters. However instead of looking outside the windows, he is playing After Burner inside the fighter jet (cue the “yo dawg i heard you like” meme). The announcer excitedly tells players that they can execute battle rolls, nose dives, supersonic speed (5 years before Sonic the Hedgehog!), and radar lock-on. The boy then, in his best impression of an action star delivering a death blow quip, says “your turn to burn!”. The ad ends with a tagline rarely reapeated nowadays, but it sure is fantastic: “SEGA: The Challenge Will Always Be There.” – emphasis on “Aaalways”, thanks to the narrator.

Overall, this is amazing ad! Fun effects work, lots of gameplay footage and music despite the real world setting of the boy in the fighter jet, and that ending tagline is just so damn strong. I think “The Challenge Will Always Be There.” deserves a comeback, don’t you?

After the break, see how SEGA of Japan advertised After Burner for the SEGA Mark III!

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Classic SEGA Ads: The Godzilla VMU proves that size doesn’t matter

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In celebration of Gareth Edwards’ Godzilla, we’re bringing you four Godzilla SEGA ads!

1998 was a terrible year for Godzilla, but an excellent year for SEGA fans. While the big G’s legacy was shat upon by director Roland Emmerich, SEGA fans in Japan were enjoying the 128-bit Dreamcast. Despite the awfulness that was 1998’s Godzilla, something good did come of it by way of a Godzilla branded VMU featuring a little Godzilla that puts Sonic Adventure‘s Chao to shame. Today’s first featured SEGA advert depicts a young Japanese boy who is hooked on SEGA’s virtual Godzilla VMU game. The boy, who is likely playing the game so intensely in an effort to forget having seen Roland Emmerich’s Godzilla, bumps into a cute Japanese woman who is also playing the game and the two partake in some VMU connectivity. If only it were that easy to meet chicks.

The second commercial seen in the video above, kicks off with some good ol’ classic Godzilla footage of Mothra and is promoting standard VMU’s that were pre-loaded with Godzilla content and bundled with small Godzilla character figures. The third commercial, clocking in at 15 seconds, features an all out VMU subway battle of Godzilla proportions! Again, the VMU Godzilla figure bundles are being promoted, but this time the giant flying turtle Gamera – friend of all children – gets a shout out.

After the break, check out our fourth Godzilla SEGA advert in which Godzilla Generations puts a damper on an otherwise happy day in Japan.

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Classic SEGA Ads: Streets of Rage 2 earns you respect!

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Something tells me that commercials like this didn’t really help SEGA’s case when they were called before the US Senate to explain why they didn’t think video games caused kids to become more violent back in 1993. Though personally, I like to think that young Bobby Angles won respect by simply inviting his peers over for some Streets of Rage 2.

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Classic SEGA Ads: It slices, it dices, and it fits in your tacklebox!

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Now this one is unusual! Instead of loading a commercial with loud noises and attitude, SEGA took to lampooning “As Seen on TV” ads instead. Well what can I say? It’s hilarious! I have to admit, even though it’s through a mail in rebate, this is a surprisingly good deal. These days your lucky to get a pack in game with your system, let alone a rebate that gets you a recently released triple A game completely free.

Given that Sonic 2 was one of the best-selling Genesis games of all time released in the middle of the Genesis’s most successful years on the market, I can’t help but wonder why SEGA would offer a deal like this. With consoles like Wii U and Vita struggling, maybe it’s time Nintendo and Sony took a leaf out of the Genesis playbook and offered a deal like this?

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