SEGA Saturday Morning Ads

Classic SEGA Ads: Genesis drives once innocent teenager to madness

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Back in the 1990s SEGA made some of the most unsettling video game commercials I have ever seen. Oddly enough, this commercial makes the case that many parents groups have been making against video games for years: they corrupt our youth and rot their brains! Apparently SEGA felt that this would make a great marketing ploy!

But what really gets me about this ad is just how fast and insane everything is. This commercial embodies SEGA’s 1990s marketing messaging. There is nothing clean or neat about it. It’s obnoxious, loud, ugly, and barely shows any game play. Yet, it still makes me want to play a Genesis. Is it giving any of you the same 16 bit cravings?

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Classic SEGA Ads: Only the Genesis Has Blast Processing!

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In the early 90s SEGA was in a pretty good place. They had finally managed to break through Nintendo’s monopoly over the market, Sonic was a hit and the Genesis was on top. Even so, the Genesis’s position was still precarious. By 1992 the Genesis was four years old and its age was beginning to show. The SNES was beginning to really show off its superior graphics and sound capabilities and the incredible Mode 7 effect on display in Mario Kart was out of the Genesis’s reach (at least, until the release of Pier Solar twenty years later).

So how does SEGA respond? With awesome marketing of course! Marketing that brags about the one thing that the Genesis can do better than the Super Nintendo: speed. What makes this ad even more spectacular is how it takes Mario Kart, the SNES’s most impressive looking game at the time, and compares it to a broken down jalopy. That takes some serious balls.

Blast processing may have been bullshit, but you can’t deny the sheer effectiveness of this ad. Especially since the Genesis continued to dominate the industry in the West after 1992.

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Classic SEGA Ads: Segata Sanshiro is in love

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The internet has made much ado about Chuck Norris as the manliest man who has ever lived, but that’s only because they are too afraid to admit that Segata Sanshiro will one day beat them all up for not diligently playing their SEGA Saturns.

Segata Sanshiro is the definition of an unstoppable force, the embodiment of an unmovable object, but even he is susceptible to love, as this Sakura Taisen 2 commercial shows. That said, it takes a true to be willing to gleefully play in a pile of Sakura pedals with his beloved. Do not be comforted by this ad though, non-Saturn owners. After Sakura Taisen Week is over, he will come for you all…with a vengeance.

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Classic SEGA Ads: Did you know SEGA Master System is the best thing ever?

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Watching Master System commercials from places like the UK and Australia sometimes feels like watching something from an alternate dimension, one where the NES didn’t obliterate its competition and establish an unbreakable monopoly on the 8-bit gaming market. That’s because despite the NES’s utter dominance of the US and Japanese gaming markets, Nintendo failed to establish much of a foothold in Europe or Brazil, where SEGA dominated. Thus, we have ads like this, that act like the Master System was on top of the world. Mostly because it was…in Australia anyway.

The ad itself is pretty typical for its time, lacking the flare and attitude that would eventually become characteristic of SEGA’s marketing in the nineties. It does give us a nice window into the Australia’s 1980s games market. The After Burner music in the second half is a nice touch, too.

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Classic SEGA Ads: Yes, every SEGA CD can change into a woman

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I’d like to introduce all of you SEGAbits’ latest feature: SEGA Saturday Morning Ads. This feature will take a look back at SEGA’s advertisements, their admen and their context in SEGA’s history. Today, we take a look at one of the most intense infomercials I’ve ever seen: SEGA Europe’s Mega Drive/Mega CD infomercial from 1993, released via VHS in the UK just as the MEGA CD was finally making its way across the Atlantic.

I first saw this infomercial back in 2002 when I was researching the SEGA CD and considering a purchase. The moment I downloaded and watched this commercial…I knew I had to have a SEGA CD. It just looked so awesome! I had no idea what the hell Make My Video was or how the hell it was a game, but I just wanted to play it immediately!

Of course, most of the SEGA CD games in this commercial ranged from barely mediocre to utter trash, but the fact that it got this reaction from me in 2002 should speak volumes of this infomercial’s sheer quality, from its sound, to its script, to its cinematography. Making someone lust for ten year old hardware and terrible FMV games? That is a quality piece of advertisement my friend. Unfortunately good ads aren’t always enough, and in the case of the SEGA CD, they weren’t enough to get more then 60,000 UK consumers to buy the peripheral at its £269.99 price tag.

Sit back, turn up your speakers and play this ad on full screen. Just be forewarned: you will want a SEGA CD after this.

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