SEGA has just revealed the new 30th Anniversary logo for Sonic the Hedgehog, as well as their merchandising plans for the blue blur who will turn 30 next year. The logo, playing off Sonic’s spinning feet, is very cute. As for merchandise, expect the previously revealed Sonic Encyclo-Speed-ia book from Dark Horse, as well as more creepy Pop! Vinyl figures, Jakks Pacific toys, jewelry, apparel, enamel pins, energy drinks and new Classic Sonic comic books from IDW. The IDW series will consist of a special issue and an accompanying mini series. Read the full press release after the break!
Sonic 30th Anniversary
An Amazon listing for Sonic the Hedgehog Encyclo-speed-ia has appeared, confirming a very cool release from SEGA in time for Sonic’s 30th anniversary. The hardcover book from SEGA and Dark Horse publishing will be 256 pages long (just a little shorter than Pix’n Love Editions History of Sonic the Hedgehog book from the 20th anniversary) and most notably, the book is being written by IDW Sonic the Hedgehog lead writer Ian Flynn.
According to the LSB Europe Summer 2020 Licensing Magazine on page 90, SEGA recaps on the Sonic the Hedgehog franchise’s sales performance over the years and the success of the movie by Paramount Pictures.
On the last section of the page, it shows that the company will prepare for Sonic’s 30th Anniversary next year in 2021 with several new games, digital content, events, major announcements and a tailored licensing programme.
Hopefully whenever the global pandemic calms down, I’d be all over for a new games and an event held in L.A. What would you like to see SEGA plan for Sonic’s 30th Anniversary?