Sonic the Hedgehog 30th Anniversary Logo Revealed – New Merchandise Announced

SEGA has just revealed the new 30th Anniversary logo for Sonic the Hedgehog, as well as their merchandising plans for the blue blur who will turn 30 next year. The logo, playing off Sonic’s spinning feet, is very cute. As for merchandise, expect the previously revealed Sonic Encyclo-Speed-ia book from Dark Horse, as well as more creepy Pop! Vinyl figures, Jakks Pacific toys, jewelry, apparel, enamel pins, energy drinks and new Classic Sonic comic books from IDW. The IDW series will consist of a special issue and an accompanying mini series. Read the full press release after the break!

Sonic the Hedgehog Encyclo-speed-ia Hardcover Book Releasing in Time For Sonic’s 30th – Written by Ian Flynn

An Amazon listing for Sonic the Hedgehog Encyclo-speed-ia has appeared, confirming a very cool release from SEGA in time for Sonic’s 30th anniversary. The hardcover book from SEGA and Dark Horse publishing will be 256 pages long (just a little shorter than Pix’n Love Editions History of Sonic the Hedgehog book from the 20th anniversary) and most notably, the book is being written by IDW Sonic the Hedgehog lead writer Ian Flynn.

Did You Know: Sonic the Hedgehog Sneezes When Danger is Near!

Just as we shared the news that Yakuza’s Kazuma Kiryu is a virgin, comes another bombshell about a favorite SEGA character. Did you know that Sonic the Hedgehog sneezes when danger is near?

The obscure Sonic fact came up when we posted a couple of weird Sonic the Hedgehog 2 pins on Twitter, one of which appears to have Sonic sneezing on Tails’ butt. We received a reply from @RanenWise who said “It was an early Sonic thing (that’s kinda mentioned now..at times?) that he’d sneeze when danger was approaching. I mainly remember it being in Sonic CD’s intro.”

SEGA Talk Podcast #48: Sonic The Hedgehog OVA Anime Movie (1996)

In 1996, SEGA released a two part direct-to-video Sonic The Hedgehog animated movie. Later, in 1999, westerners saw a theatrical length video release of Sonic The Hedgehog The Movie and boy were we confused! On this SEGA Talk, George and Barry discuss how they first reacted to seeing the OVA (original video animation) as it released, the new and returning characters and the legacy it left on the franchise.

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SEGA and G FUEL team up to release Sonic The Hedgehog energy drink

SEGA has announced that they are partnering with G FUEL to release a Sonic the Hedgehog branded energy drink. Energy drinks are not new to the Sonic brand, as shops like Spencers have carried a classic Sonic branded energy drink for years. The G FUEL drink, however, takes things a step further with a Sonic inspired flavor. No, not blueberry, gummy Peach Rings! Personally, I love peach rings, so this flavor would be right up my alley even without the Sonic association. Sonic’s Peach Rings will be available to purchase for U.S. customers in 16 oz G FUEL Cans at gfuel.com on August 12, 2020.

SEGA Talk Podcast #43: Sonic The Hedgehog (2020 Movie)

Grab the popcorn, because on this episode Barry and George discuss the Sonic The Hedgehog movie from Paramount! We follow the film’s development from the earliest signs of a Sonic movie all the way to the premiere and beyond! As a bonus, enjoy our long awaited review of the movie!

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

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If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

SEGAbits guests on SYFY’s The Fandom Files podcast, talking the Sonic the Hedgehog movie

This past week, George and I were asked to guest on SYFY Wire’s The Fandom Files podcast. The main topic of conversation was our reaction to the Sonic the Hedgehog movie, and we also talked about the redesign, the overall story of the movie’s development, and our own beginnings in SEGA blogging.

You can listen to the February 24, 2020 episode here or search The Fandom Files on Google Play or Apple Podcasts.

New Sonic Toys from Diamond Select & Jakks Pacific revealed at NY Toy Fair 2020

Following up from the previous article, there are more SEGA merchandise revealed at this year’s New York Toy Fair featuring Sonic the Hedgehog.

From Diamond Select’s booth, they are showcasing a statue of “Movie” Sonic on top of Dr. Robotnik Tech and the Ultimate “Classic” Sonic figure with customizable parts. Over at the Jakks Pacific’s booth, the booth has plushes of multiple Sonic the Hedgehog characters including Mighty the Armadillo.

Planning to collect some of the Sonic & SEGA merchandise sometime this year? Let us know in the comments below. Check out images of the merchandise after the break.

Sonic the Hedgehog Movie gets its own Build-a-Bear Plush

The Sonic the Hedgehog movie is finally releasing in less than a day, so its about that time we see more merchandise being released. Right now Build-a-Bear has listed the option of making a Sonic the Movie plush of our blue boy. You can see both listed on the North American and European websites. The prices range from $29 to $53 bucks, depending on which version you get (if he has shoes or a ring).

Like everyone else, its nice to see merchandise after they redesigned the character, I couldn’t even imagine what this poor Build-a-Bear would have looked like if they used the nightmare fuel Ken Penders design.

Gotta Go Fast: The Official Sonic the Hedgehog Panel taking place at SXSW 2020


SEGA is leading the way with the Sonic 2020 initiative with announcements coming in on the 20th of every month as the official SXSW website has scheduled a panel for Sonic the Hedgehog on March 20, 2020 titled “Gotta Go Fast: The Official Sonic the Hedgehog Panel” covering the future of the brand with a special announcement or two to be shown. Here is the official description for the panel:

“Sonic the Hedgehog is back at SXSW! Join special guests from SEGA and Sonic Team as they talk about the latest for the blue blur and his next steps for 2020 and beyond. There’s almost always a special announcement or two to be had, so be sure to stay tuned!”

It is unknown at this time if the panel is going to have an official stream but it’s very likely that Sonic community members from Tails Channel will be able to provide a stream. What would you expect to see at the panel? Feel free to leave us your comments below.

SEGA News Bits: Sonic Movie Theme Song Reaction

Usually the music is the best part of any Sonic thing, but does this hold true for the theme song for the upcoming Sonic the Hedgehog movie? On this SEGA News Bits, Barry and George reaction to Let’s Go Fast from Yiffy the Wizard, Dr. Boatz, Lil’ Flim-Flam and Yakkity Gak. I think I got that information correct, right?

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SEGA introduces ‘Sonic 2020 Initiative’, to announce Sonic the Hedgehog news on the 20th of every month

Guys, the year is 2020, its the future and in this future a handful of announcements aren’t enough. SEGA has officially launched the “Sonic 2020” project, a new initiative to announce various new Sonic the Hedgehog-related plans and information throughout the year.

What’s the first bit of news on January 20th? Well, of course the project itself. I bet Sonic Team are patting themselves on the back for this one. The Sonic Channel also released some art for the announcement which features social media assets and even 21 character icons. The press release for this does mention that SEGA will hold various Sonic the Hedgehog events in 2020; so keep an eye out.

I’m no Detective Conan, but don’t be shocked if we get a musical event with Tee Lopes and Crush 40, since the Sonic the Hedgehog social media has been releasing remixed tunes.

[Via: Gematsu]

Round Table: How SEGA Can Improve in 2020

We are in a brand new decade and SEGA has had a huge turn around in the last five years since they announced their last big rebuild and bought Atlus. It seems that SEGA’s Road to 2020 was a success in a lot of aspects. But like every company, there are always weak points that haven’t quite been ironed out.

On this Round Table we will discuss how SEGA can improve in 2020, if you have any ways that you think SEGA can improve in this new year, let us know in the comments below.

Japanese Sonic the Hedgehog Movie trailer reveals “Baby Sonic”

For a while it’s been rumored that the Sonic the Hedgehog movie would have a baby version of Sonic, but until now it was unofficially revealed from leaked merchandising. Now we have official confirmation that this younger version of Sonic is indeed real, including a new trailer and artwork briefly highlighting the tiny hedgehog. According to the official website page, it describes Baby Sonic as innocent and full of energy, and we will get to see Sonic’s unexplored past. Likely he will appear in the movie either from a flashback or as part of an overall origin story, maybe explaining how Sonic gained his sound breaking speed in the first place.

In addition, movie goers in Japan will receive a bonus Baby Sonic keychain for those that pre-order tickets early.

Classic Sonic revealed as bonus character in Super Monkey Ball: Banana Blitz HD

SEGA has officially announced that Sonic the Hedgehog is an unlockable character in the upcoming Super Monkey Ball: Banana Blitz HD. The news was previously leaked when the achievements were revealed, which we reported on. However, it was unknown at the time that SEGA opted to go with the classic design, and interestingly SEGA’s press release does not use the “Classic Sonic” descriptor, instead just calling him “Sonic the Hedgehog”, perhaps signaling that they are moving away from using Classic and Modern labels. It is unknown how Sonic is unlocked, and in our experience with the game no prompt is given telling players what objectives must be satisfied.