The History of Sega Japan R&D, Part 1: The Origins and the 80s

THE ORIGINS

Sega is an interesting company when it comes to their origins. There are companies like Namco, Taito and Konami that started in the 60s with electromechanical games and there are those like Capcom and Square that started in the 80s with video games. Sega is different.

Sega had its roots even earlier with slots and jukeboxes in the 1940s in Hawaii, when they were known as Standard Games. Today, Sega of Japan would rather say that Sega didn’t start until it was moved to Tokyo and renamed to Service Games in 1951. However all that expertise in manufacturing slots and jukeboxes during the Standard Games days really gave Sega the boost they needed when they entered the market to manufacture their very first “Amusement Machine” in 1965, Periscope, which the company still prides itself for as it was their first worldwide commerical success.

Sonic 20th Anniversary – Japanese Commercial

The blue rat’s 20th Anniversary is picking up speed in Japan and Sega have released a commercial to get the ball rolling. The commercial highlights just a few of the promotions for Sonic this year, including a mention of Sonic Colours, Sega’s arcade/theme park Joyopolis (possibly holding some kind of events), Sonic plush UFO catchers and of course Sonic Generations!

Looks like Sega’s going all out for the 20th anniversary of our favourite blue Hedgehog! May it be a good one!