Whatever, dude. From time to time, guys like you (yes, only males do this) show up and act like you know more than anyone else. It's funny for a while but eventually gets really stale. I'm not out to prove anything to you or win any arguments. But it rubs me the wrong way when people who are essentially just consumers like anyone else, albeit fanatical Sega fans, start thinking they know what is going on in the minds of Sega executives. You've got your theories, ideas, wishes, whatever... that's cool, but don't try to act like you're some kind of brainiac who's here to teach everyone else a thing or two about what's "really" going on. You're sitting back and watching from a consumer perspective, period. It's cool to come up with predictions, hypotheses, etc. but don't try to condescend.
I'm not a game consumer. I haven't even purchased a game console in 10 years. My stepdad happens to own a business and my younger brother is a Litigation Attorney. I happen to work with different business groups and have spoken to plenty of investors(being employed in the 5 Star Hotel business has its perks)
There's no reason to put words in my mouth. I didn't say I know more, and did not say you were using hyperbole. Its what I've heard a million times before.
I'm frankly tired of the same hyperbole used over and over and over again. That's getting redundant.
THEY keep saying they know for sure Sega will never make another platform. And that people like me are deluded,stupid,wrong and crazy. THEY act like soreheads(pretty much this whole generation of console gamers) and try to come across as informative, but instead come off as biased,mean spirited, uniformed and just plain pedantic.
When your constantly chastised and told your wrong by fans who get instantly irate and offended at the VERY idea or prospect of SEGA doing ANYTHING hardware related and told the same talking points, there's an obvious problem: they're so comfortable about how they see Sega currently as a brand, that anything outside of that is both nonexistant and meaningless and that the idea of going into a territory Sega once tried and fell short in its too much change for them they don't want.
Alot of this is also because most of these fans are fanboys of other companies claiming to be Sega fans. Most of them didn't grow up in the 90s, they see Sega as what they were in the 2000s. They don't want Sega as a competitor to their favorite console maker so they convince themselves SEGA is a small worthless,publisher that "Nintendo" could easily buy and that they have no money for anything because "they aren't giving us what we want". There's also this misconception that SEGA is just games,games and nothing else.
BTW, Plato's petition is growing. its now at nearly 22,000 sigs. If it reaches its goal, there will certainly be dozens and dozens of other petitions popping up all over the place.
BOM is in partial determined by R&D. The Engineering and Service BOM's for example can be accurately determined in R&D, but the Manufacturing and order BOM's can change. There is also the fact hat BOM are not the only factor in determining pricing, though it is a large one. You also have to consider transportation costs, packaging among some other options below for the pricing on the end productBuild to order vs Build to stockNatural distastes (See Thai HDD Flooding and Memory pricing after SK Fire)Too much demand and little supplyToo little demand and too much supplyToo little demand AND too little supplyTrouble requisitionsTroubled manufacturingChanges in component materialand more.All of the above can affect the pricing of components and end products.
I'm aware of all that. Except SEGA uses Arcade parts and components. They don't build consoles from scratch.(Doing so is extremely risky and often too steep in budget shortfalls especially with PC parts) They sold most of their old platforms(except Dreamcast) at a profit.(which is why they made so many SKUs).
The reason why DC was sold at a loss is because the SH-4 was not used in the silicon market. It was a prototype Computer that was being used in Hybrid Cars.
Budgets determine BOM,manufacturing and shipping prices. Dreamcast was probably the lowest budget console of its time. Yet it was still manufactured heavily and built with fairly modest quality. It also never had a single shortage.
Regarding shortages of units, that's why 2nd party OEMs existed. They helped suppress that. With 2nd party OEM parts, its easier to get the schematics said console manufacturer wants as well as keep supply high.
SEGA NEVER really lost any money or operating losses on their home consumer business. That's actually the biggest myth about them. Their global core Amusement Arcade business tanked along with the global Arcade market collapse of the mid 1990s. Because of that, SEGA's core profit and revenue dried, and they stopped having cash flow. The home console business WAS profitable. It just wasn't enough to sustain the whole company which was pretty small at the time.