Meh,
What MK has become just doesn't appeal to me anymore. The gore and shock of MK worked better when it there was some mystery to it. The setting of a generational tournament is a perfect setup for that mystique. Now, it's all giant war between worlds, armies, hypergore, etc. It's lost all its shock now and looks pretty generic. I can't name you any of the characters in the trailer anymore. I saw like 10 dudes there that could be Scorpion.
Also that trailer's song choice just doesn't work for me.
BTW, This is coming from a guy who was OBSESSED with the first 2 games (and 3 to a lesser extent).
VF should stay FAR away from this model of game marketing.
If you ask me, the one fighter that's doing it right that VF should emulate is Killer Instinct.
Killer Instinct is using Character Intros as their trailers, each one tail-ended with a teaser for the next character. Just enough story line without going overboard. It showcases the character's story, their combat, their stage, and the theme used for the stage. Perfect for VF if you ask me.
https://www.youtube.com/watch?v=63q8picjUMM