Can ratings really decide such things? I mean DuckTales was still a rather popular show even if the ratings were "not satisfactory".
Couldn't they have lowered the standards of the ratings and keep it up? I really wanted to see if this Afternooniverse would really unfold.
Now we got an Isekai adventure with frog people.
Yes, because ratings were the most tangible output of the shows.
Advertisers decide where they'll put the ads based on ratings.
And for kid shows, sometimes income aren't based on the tv series alone but also on merchandises.
Merchandise publishers decide whether they would make franchise-related toys/books or not based on the ratings.