The name is pretty lame. Yes, I get that John Carter is just a shortened version of "John Carter of Mars", but the full title is a LOT better than simply John Carter. Hell, you could create a legal thriller starring a lawyer named "John Carter". John Carter is not a very exciting title.
"Hey kids, wanna go see John Carter?!"
"... who?"
Looking up on Wikipedia, I'm seeing a lot of better titles from other books in the series:
The Gods of Mars
The Warlord of Mars
Swords of Mars
All of those are far better than simply "John Carter", at least in a movie title sense.
new MIB3 trailer, movie is looking really good! Loving the retro setting, the wheel bikes and time travel.
[youtube]http://www.youtube.com/watch?v=XZ7f3mYOY9Y[/youtube]