I saw this pretty funny short online called The Death and Return of Superman on youtube the other day. The whole thing's a pretty entertaining re-telling of the entire comic book event, with a few celebrity cameos tossed in for good measure.
Anyway, I saw that the narrator of the whole thing wrote Chronicle. At this point, I'd never even heard of it. I checked out the showtimes at my local theater, saw that it was playing, and got a friend to come check it out.
It was one of the few occasions where I went into a movie completely dark. No trailer, no posters, no idea who was in it, or what it was even about. All I knew was that some guy in an online comedy video had something to do with it. After seeing it, I'd have to say that that's without a doubt, the best way to go into this one.
I don't want to spoil anything about it. All I'll say is that I think the majority of you will enjoy it quite a bit. Check it out if you can :D.