Well that's the problem and its really down to how you understand Sega....
Yes, I'm mostly completly agree with you, Aki.
It's was obvious that SS was pushing forward to buy Atlus because 80% of the reason is they want a new brand of franchises for their pachinko business. The same with Relic (because they will expand what they sell in the West).
It can't be a surprise that, in the end, SS will buy Capcom because for the same reason with Atlus and also, they already have made Monster Hunter pachinko machines (Capcom took part of the profit). Imagine Ace Attorney, Street Fighter, Darkstalkers pachinko machines...that's an idea that SS thinking right now, for sure.
The message that the west has given to SegaSammy is that PC games from Sega sell in the bucketloads and not everything else. And they've adhered to that by giving Sega west the money to strengthen the divisions that are making the money. So people only have themselves to blame by not buying the games they wanted in droves. Sega is not going to throw good money after bad to appease an ungrateful western audience.
I think that's resume all the problems. Sega West, when Mike Hayes was in the charge, published and pushed forward many games from JP to be delivered for western audience. They did exactly what people now are complaining to Sega.
5 Yakuzas, 5 Phantasy Star games, the Platinum deal, a least one game for every single console and device for that time. Many games that people and "fans" or should I say "internet anonymous fans" with poorman nicks and avatars didn't buy fpr what ever reason.
For ex:
When they published Yakuza 1 to 4 : Cool, a GTA style game...wait. (1); another? (2); c'mon Sega, I want my GTA JP Style Game for next gen(3) ; The 4? Sure, Sega it's exploiting their franchises to dead like Sonic...(4)
When they refused to publish the 5: Why Sega..this franchise is awesome...you really don't want my money?
I see this in many, many webs to even being sick of that.