I wasn't very clear about it.
You see, Alan Wake was perhaps one of the most expected IPs for the Xbox 360. Especially when you consider that nowadays only 3 (maybe 4 franchises) still have some weight.
Forza, Fable, Halo and Gears of War. 5, sadly, if you include Rare's Kinect titles. Alan Wake was a very different game from all of those and it bombed, both out of overhype and being released on the same week as Red Dead Redemption.
Knowning Microsoft, they would also somehow throw Yakuza under the bus...