Admittedly I'm ambivalent about the whole matter of DLC. But I think it's a bit of an outdated attitude to assume that the existence of DLC means that the entire on-disc game, plus all the subsequent DLC, is secretly complete at the time of shipping, and the DLC has merely been excised from the disc. In the past there have been high-profile instances when such pay-to-unlock schemes have been used. But I know that there are developers out there who don't even start on the DLC until the basic game has been completed. It might be a business model that older gamers don't like, but it's here to stay and Sega is wise to extend the lifespan of this game, and therefore this franchise in the hands of Creative Assembly, by having a significant amount of DLC planned out. Ultimately I think this is gonna be a huge seller for Sega, in spite of much of the gaming press already rallying against it for the preorder content. A single player game will be completed in a week or less by a huge number of gamers, then resold and an untold percentage of subsequent sales will be lost to the used market. Sega has to give players reasons to hold on to the disc and buy more content, hopefully at a good value proposition.