The Goats, one of the greatest Philly hip-hop bands ever... from "Wake 'n Bake," at about 2:55 "off to Sway's pad so we can play some Sega." 1994
[youtube]http://www.youtube.com/watch?v=I0DNdLHNa7I[/youtube]
House of Pain, "Jump Around"... at about 2:44, "tried to play me out like as if my name was Sega." 1992
[youtube]http://www.youtube.com/watch?v=UpmX4qG1kQg[/youtube]
I'm sure there's at least one Ice Cube reference to Sega, but I can't think of it right now. Of course he was in some of their Saturn print ads too...