Ninety Nine Nights producer callin east vs west like it is

[Sega Stylista]

http://www.computerandvideogames.com/ar ... eneral-RSS

apanese developers are failing to capture the western market, reckons the producer of upcoming hack and slash sequel, Ninety Nine Nights 2.

In an interview with Gamasutra, Tak Fujii said Japanese developers are being forced to modify their style of work and promotion to appeal to the West.

"So, you know times have changed, and as you know, we used to have very good Japaneses game all over the world," he said.

"But now, compared to the others from capturing the Western market we are not doing really well, so we gotta change, you know, our scheme or style, which means the producer has gotta be much more on the PR side and the management side, rather than just in creating, creating, creating."

Fujii seems to imply that the changing tastes of the American audience is to blame for this, since games now require large teams and are akin to the Hollywood blockbuster movie model.

"Well, I would say, hmmm...what should I say - can I say it's American fan's fault? [laughs] :mrgreen:

"No, seriously though, back to the nice old 90's-- 80's, 90's, you know. We developers, we hired so many people for these games, and a small team could make a good game, with a maximum of 20 people on the team. But now, talking game products in Western culture, it's a hundred something people getting involved with it."

"And the Western market is getting more and more into realistic stuff like the World War II shooters and FPS stuff. But to make that, it means tons of money, and you know Nintendo brought out their answer."

LMAO :mrgreen:

[MadeManG74]

How do you explain the epic, expensive and cinematic JRPG's of the 32 bit era then? Or something like Shenmue?

[George]

He doesn't. Move on, another lame East topic.

[Sega Uranus]

Ninety Nine Nights II is not very good at all from what I played. He is going to blame his game not selling on everything but the quality, I am sure.

[Aki-at]

I love how he starts his first few paragraphs with well haha

[crackdude]

I wouldn't say Shenmue follows the "Hollywood model".

[George]

I wouldn't say Shenmue follows the "Hollywood model".

... he is saying American games are all high budgets with huge staff. Shenmue fits into that. So does Final Fantasy.

[crackdude]

Well, yes.
But that was the thing what those games. They were huge and required huge investment and man power. Nowdays, most games require that anyway. I think that's what he is saying. Though it just sounds like a random rant.

[fluffymoochicken]

... he is saying American games are all high budgets with huge staff. Shenmue fits into that. So does Final Fantasy.

Yes, but did Japanese developers suffer as much from the harsh McDonaldization of the industry as Americans did? I'm not saying this sarcastically either; I'm really curious to know.

[George]

Japanese developers are the ones that started the big budget stuff, with Konami and Square-Enix leading the helm. It is not American's fault that Japanese don't buy their own countries games.

Modern Warfare 2 over there sold half a million, that is as much as Yakuza did.

[Sharky]

What he is saying is that he doesnt like being pushed to make bigger and better games and would rather just keep remaking the same old shit from the N64 era with slight graphical upgrades.

Which is exactly what 99 Nights is... terrible shit.