^Yes I saw that quote, priceless.
Well anyway, curious how all the comments on that article are sticking up for him...
I don't buy the "I'm not a viral marketer" baloney either, I mean his website talks about 'opening dialogue with gamers' or some nonsense. Sounds a lot like viral marketing to me. Maybe not in that particular example with Borderlands, but it was probably an unsolicited audition as someone on gaf said.
I still don't believe that he was an exec/game developer/publisher/anything to do with video games at all. What kind of publisher/developer would be surprised at the notion of a multi-disk game, it's not even a minor thing thats something that would affect the budget/logistic/promotion etc etc. It's like if I was working at Ford and was surprised that there are cars that run on Diesel.