I've noted that several SEGA fan sites (SEGA Driven, some site called "Sega Nerds") have started tweeting the news, and all have this attitude of "welp, move along folks, nothing to see here! it's just a shitty football sim! Why can't it be Shenmue 3?"
I have to be honest, I'm tired of this attitude. Every SEGA title isn't going to be the next Shenmue or NiGHTS or JSR. Sure, in the late 90's/early 00's SEGA released far more titles than they do now, but even then there were weird games revealed that had very little impact on the US. Like Aki noted, we had horse racing sims since 2000. There were tons of arcade games that never made it west. Same goes for console titles.
Is there anything wrong with hoping that every teased title will be the next Phantasy Star or Shenmue or JSR? No! But com the fuck on people. It's not like SEGA West was pointing to this
http://sega.jp/20130328/ site saying "check it out! new game coming!". With the internet being what it is nowadays, it is much easier to access stuff that would typically have no bearing on our part of the world. I see it all the time now. SEGA Japan has a live stream to talk about arcade titles we'll never see, and Hatsune Miku stuff, and Sonic fans bombard the stream thinking "holy shit! next Sonic title!".
Eh, I'm just ranting now. Basically SEGA has ALWAYS had goings-ons that don't interest or affect western english speaking fans. It's just now, with the internet connecting us to content all over the world, that we have easier access to stuff like live streams and teaser sites and I feel like we're projecting our wishes on stuff that isn't even targeted at us. Imagine all the events that happened in Japan back in the early 2000's that we missed out on that revealed stuff we would deem as "uninteresting and shitty".