I wish SEGA Japan would learn from what Square is doing, give the hardcore fanbase some of the franchises they want, build IPs and don't give up on them right away. I think FF14 now turning in big profits is a big sign, the team released the game and it was hated as hell. At this point SEGA would have just released the game, but Square allowed them to fix it and it took a year or whatever.
People got pissed but in the end everyone agreed it was a good idea. Why can't SEGA do this? Just bite the cost if you believe in your titles and believe that making your brand name stronger is worth it.