Aaron is the best PR man that Sega could have ever had
Over the last couple of days, Sonic's twitter has gone viral. I've seen several posts on gaming groups saying that they are becoming actually hyped for this Fire Ice game.
Just goes to show what a little PR can do. Sega higherups need to take their heads out of their asses. In 2015 it's this sort of thing that makes a brand likeable.