HOTD:OK & Bayonetta are quite exploitative and revolve around selling sexuality (if not completely, then to an extent)
This is not true at all. Any sexual themes in Overkill were based on jokes and if you played Bayonetta for a second you would realize it is not about showing off her body or some nonsense like that, but about female empowerment. Bayonetta knows she is cooler than everyone in the game and she is going to constantly prove it. It is one of the only games to ever exist that has an extremely powerful and smart female lead like this, and you should respect that.
The Capcom thing does not even really make sense either, you should play games because they are potentially fun, not because they are not published by the company that spawned half of the people there? That is like not playing a game by Treasure because it is not published by Konami. Makes no damn sense.
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Moving on...Of course there is brand loyalty. I cannot honestly say I would have tried games like Viking without SEGA have being related to this somehow, though I am glad I did as I really love it.
I think most of it comes from just how enthralled I have been with SEGA's technical achievements. While every developer out there was making basic shmups for the arcades back in 1985, SEGA has Space Harrier with some of the longest songs in games ever, the highest quality sound, graphics that were not topped for years and then it was because SEGA did it themselves! Something like Shenmue has been out for ten years, but there are still heavy budget releases that do not have many of the features and details it did. I can give constant examples of this kind of stuff, but most of you should know how ahead of their times SEGA has always been.
It is really not just that, but they always seem to be trying out new concepts and ideas. If you look at a developer like Nintendo - Much of their products are extremely similar and have basic play concepts. Nothing against Nintendo, I do love them, but it is a pretty obvious comparison to me.
I grew up with a Commodore 64, and while I liked it a lot, nothing really caught my attention too much, once I got a Genesis everything changed. At first I was pretty much only playing Sonic the Hedgehog games, but I did start to enjoy titles like SEGA's Disney games, Streets of Rage and Shinobi because of their similar styles.
I got into the original PlayStation next (yes, long gap - My family was against videogames) and while I certainly liked Crash Bandicoot, Spyro the Dragon and the like, they just did not compare to what I could still play on the Genesis (I actually got yelled at for ignoring the expensive one a few times!). I also started to realize that the reason the Disney games on PlayStation were usually so shitty was because they were not done by the same people as the Illusion series and the like.
I was never really interested in sports or vehicles as a kid, so imagine my shock when I realized stuff like OutRun and Virtua Tennis actually kicked tons of ass! I would try out other sports games, but it was never the same. I would also try out stuff like Phantasy Star Online just because I wanted to play the demo of Sonic Adventure 2 and kept being amazed constantly by their products. Seriously pretty much every Dreamcast demo disc I got I was absolutely astounded by the quality of each title, while I would go back to PlayStation with something like Gex, Resident Evil, Klonoa and Twisted Metal and just not understand why people cared about these anywhere as much.
Of course I hate tons of SEGA games too, and not all of my favorite games and franchises are from the company either. When it just comes down to everything I just am a fan of the medium in general and am willing to try anything. I feel I am fair when it comes to many of my opinions on the games I get to play.
tl;dr segas a pretty cool guy eh spends 70 million dollars on shenmue and doesnt afraid of anything