I saw Ponyo week of release on a Saturday morning. The theater was filled with kiddies, and being a 25 year old sitting alone in a theater I fely waaaay out of place. Trailers rolled, kids were fucking noisy. Movie starts, kids are nearly quiet the whole way through, only laughing and gasping when expected. They loved it and actually WATCHED the thing like any adult would do. The magic of Miyazaki is universal.