Official: Sega Europe top sega market!

[Sega Uranus]

SoA is a lost cause, I say build up Japan and Europe...

How can it be a lost cause when we are talking about buying other companies?

Besides, it is SEGA West now and has been for awhile.

I think SEGA America's best bet right now is to go to indie cons, check out games and strike deals with those guys. EA is really into doing this at the moment and has brought out some good stuff.

SEGA America is the digital side of SEGA... would be the logical thing to do.

Most people here would be surprised to learn that most Xbox Indies RPGs are entirely based off of Phantasy Star I, II, III and IV above all other IPs like Final Fantasy. It is very apparent to me that there are many of those smaller teams would love to be bought up by SEGA.

At the same time, you cannot just rush in and purchase teams. So much garbage is on Xbox Indies. So much.

[Sharky]

How can it be a lost cause when we are talking about buying other companies?

The current Sega of America... There is no point trying to bulk them up. Sega Sammy should buy Take Two, cut loose everyone at the current SoA apart from the community manager types and rename TT Sega America.

Bam, done. Instantly fantastic SoA team, just ad water.

Besides, it is SEGA West now and has been for awhile.

Yes, but we are talking about the American arm...

[Sega Uranus]

How can it be a lost cause when we are talking about buying other companies?

The current Sega of America... There is no point trying to bulk them up. Sega Sammy should buy Take Two, cut loose everyone at the current SoA apart from the community manager types and rename TT Sega America.

Bam, done. Instantly fantastic SoA team, just ad water.

Besides, it is SEGA West now and has been for awhile.

Yes, but we are talking about the American arm...

What the fuck? Take Two is losing billions of dollars. Just because they have quality games does not mean shit, once their investors realize 50-100 million dollar budget games are their only sure fire sellers then they might lose even more of that money and have to suck the life out of another publisher.

If it is SEGA I would personally kill you.

[Sharky]

If EA faught for them tooth and nail and Activision are eyeing them up it can't be such a terrible idea...

[Team Andromeda]

How can it be a lost cause when we are talking about buying other companies?

The current Sega of America... There is no point trying to bulk them up. Sega Sammy should buy Take Two, cut loose everyone at the current SoA apart from the community manager types and rename TT Sega America.

Bam, done. Instantly fantastic SoA team, just ad water.

Besides, it is SEGA West now and has been for awhile.

Yes, but we are talking about the American arm...

What the fuck? Take Two is losing billions of dollars. Just because they have quality games does not mean shit, once their investors realize 50-100 million dollar budget games are their only sure fire sellers then they might lose even more of that money and have to suck the life out of another publisher.

If it is SEGA I would personally kill you.

2K are now making money , I'm pretty sure that is the case

The current Sega of America... There is no point trying to bulk them up. Sega Sammy should buy Take Two

There is every point, because the likes of SEGA just can't not afford to buy 2K games , never mind try and fund their productions with the current squeeze on SEGA R&D spending. If one isn't it to PC gaming, SEGA Europe hasn't been that great either tbh.

The real power house is SOJ for SEGA console output and they really need to up their game on the next gen consoles, and start to wake up to what games they need to produce and stop looking inwards

[Sharky]

But if you're not into PC gaming that's your own fault! =D
You can't discredit SoE's efforts because some people don't play PC games.

I think Creative Assemblys console team are going to play a big part in the future anyway.

[Nathan]

I really wish we could see SEGA's in house teams in Japan do some stuff again. And cut this "Global Entertainment Team Number 2" name crap, bring back recognizable and familiar logos and names like SEGA - Am2, Smilebit, SEGA WOW, SEGA Rosso, The Sonic Team, SEGA Sports. Build fantastic games and brands as well as the brand of your company.

[Team Andromeda]

But if you're not into PC gaming that's your own fault! =D
You can't discredit SoE's efforts because some people don't play PC games.

I think Creative Assemblys console team are going to play a big part in the future anyway.

Well to me,  trying to keep up with PC spec's to play the latest CA games are anywhere like they're meant to be played, is a game I simply can no afford, and also if you don't like Football Management or RTS games they SEGA Europe is pretty much meaningless

I'm not knocking SOE, they saying their line up also needs to improve, it's very limited and a little bit niche.  I'm quite looking forward to CA next console game, but it's still just one line.
Both SEGA Europe and America need to up the In-House studios a lot more, if they're  every to complete with the likes of Ubisoft

[Sharky]

I don't think Sega Europe will ever be as big as Ubisoft, but Sega as a whole will always be.

I think Sega Europe WILL end up with a couple of Strong console teams though, Creative Assemblys new console team in England and the Aussie team are working on the Olympics game if you remember.

Sports Interactive are now putting their FM games on other platforms like PSP.

SoE will probably always work with Sumo Digital, I'd have liked for them to buy the team but it's to late now. But Sumo are currently doing an iOS and Arcade version of Sega All-Star Racing.

Then there is those Zoe Mode people doing Crush

and HeadStrong are very likely doing OverKill 2.

It isnt as if SoE are really lacking in projects...

[Team Andromeda]

I don't think Sega Europe will ever be as big as Ubisoft, but Sega as a whole will always be

I'm on about the whole of SEGA west, Ubisoft Montreal alone as close to 2000 staff, that's not for off SEGA total WW staff count (what is 3,300 ?)  

I think Sega Europe WILL end up with a couple of Strong console teams though, Creative Assemblys new console team in England and the Aussie team are working on the Olympics game if you remember.

It's not a new console Team. CA have always had a consumer line, its just been given a much bigger head count and a massive budget

Sports Interactive are now putting their FM games on other platforms like PSP.

Its been on the PSP for years and on consoles like the 360. You missing the point slightly , its a limited genre and there EA add ever more management options in FIFA is not going to help for sales. Its a shame there's no more SEGA World Wide Soccer,where the Japan Team could have used all of Sports Inter data for the game, and make one hell of a Football game

SoE will probably always work with Sumo Digital, I'd have liked for them to buy the team but it's to late now. But Sumo are currently doing an iOS and Arcade version of Sega All-Star Racing.

Then there is those Zoe Mode people doing Crush

and HeadStrong are very likely doing OverKill 2.

It isnt as if SoE are really lacking in projects

And its not like SOA are were lacking projects, but it's all outsourced. SEGA West just need to start to Up its In-House studios and manpower to take on the likes of Uni ECT. One got to give credit to the likes of Codemasters they have built up a great In-House studio structure and In-House Tech , Games like Dirt III, Operation Flashpoint III look pretty impressive.
Don't get me wrong I really like SOE at the mo, but all of SEGA needs to it's game if it's to really take on the likes of Ubi and be ready for the next gen, where the Teams sizes are going to get that much bigger again.


SEGA needs to become more of a force on the main consoles worldwide and start to try and get some more IP that sells well (easier said than done I know )

[Centrale]

I'd love Sega to buy up Codemasters and get those great racing titles into their lineup.  They did release a coin-op version of Grid...

[Deefy]

Quote:
I don't think Sega Europe will ever be as big as Ubisoft, but Sega as a whole will always be


I'm on about the whole of SEGA west, Ubisoft Montreal alone as close to 2000 staff, that's not for off SEGA total WW staff count (what is 3,300 ?)

And its not like SOA are were lacking projects, but it's all outsourced. SEGA West just need to start to Up its In-House studios and manpower to take on the likes of Uni ECT. One got to give credit to the likes of Codemasters they have built up a great In-House studio structure and In-House Tech , Games like Dirt III, Operation Flashpoint III look pretty impressive.
Don't get me wrong I really like SOE at the mo, but all of SEGA needs to it's game if it's to really take on the likes of Ubi and be ready for the next gen, where the Teams sizes are going to get that much bigger again.


SEGA needs to become more of a force on the main consoles worldwide and start to try and get some more IP that sells well (easier said than done I know )

All correct TA, and everything you write is makes sense, however imo today SEGA lacks ambition and jointly to risk a little more; companies like Ubi, T2 are "made" in a few years, starting from a base even comparable to the post-Dreamcast SEGA.

The words of the SEGA West management are all about profitability (which is obviously essential) but partial indifference about the market shares and few years ago, I remember that Mike Hayes said that SEGA would have acquired or founded at least three studios in Europe or the USA in addition to AC, SI, and the now defunct Racing Studio and Secret Level, thing that never happened, at least until now.

SEGA also needs daring and dedication to creativity, innovation and tech as SEGA has been characterized before the merger (hard but possible in some measure).

However, I recognize that also the SEGA of today makes good things, launches new IP and produces still produces certain great titles.